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Platform Advisory Boards
Leading Minds in Health Care
Vale Health is founded on the idea that we can harness the expertise of the leaders of the most consumer-focused health care providers in the country. These leaders provide expertise in strategy, quality, consumer engagement, and technology to help make Vale Health the most trusted and valuable consumer health experience available.
Leadership and Strategy
Steve Basilotto
SVP, Chief Experience Officer
Froedtert Health
Leads the identification and execution of leading edge opportunities to provide customers, patients and staff with an experience they want and value. Responsible for corporate marketing, communications, experience management, digital engagement/innovation, and various service operations for the health system
John Campbell
VP of Marketing
Northwestern Medicine
John’s 30+ year career in brand leadership spans categories ranging from airlines to cookies and crackers, including more than 10 years contributing to the global roll-out of Oreo cookies. He joined Northwestern Medicine in 2017, where he leads the marketing department for a hospital system with 11 hospitals and over 200 locations.
Nikki Caputo
Vice President, Experience and Innovation
UCHealth
Responsible for leading patient experience strategy by creating human-centered experiences that touch both patients and employees in a way that uniquely connects them. Serves as a liaison to the UCHealth CARE Innovation Center as a subject matter expert for end user experience.
Chris Cornue
Chief Strategy Officer
Cone Health
Chris has served in leadership capacities across academic medicine, teaching hospitals, health systems and community hospitals, including roles as chief executive officer, chief strategy officer, chief innovation officer, physician practice/medical group executive and several operational positions. Currently he leads strategy, planning, government affairs, innovation, ventures and the patient & consumer experience at Cone Health
Taylor Hamilton
Chief Consumer Officer
Ballad Health
Leads new and innovative interactions with patients and families, listening to the needs of consumers and physicians and using those insights to develop an improved patient experience. Responsible for marketing and communications, physician outreach, digital strategy and development, consumer contact and patient experience for the system.
Kip McCoy
VP, Innovation Studio
Organization
OSF Healthcare
After spending over a decade in local economic development, Kip has served in several capacities since joining OSF, including new product and model development rural health strategy, and early-stage company partnerships. In this role, he oversees the evaluation and building of strategic affiliations internally and externally as well as the identification and development of internal ideas and inventions
Jake Scott
Head of Digital
Baylor Scott & White Health
Responsible for Baylor Scott & White Health’s digital strategy, ensuring system’s digital assets are enablers of best-in-class experiences for patients, members, and prospective customers
Laurie Sicaeros
Chief Strategy Officer
MemorialCare
Responsible for system-wide strategic planning process, supporting the MHS Strategy Committee and business development and growth, matrixing with entity VPs for Business Development across the health system. Co-sponsor our Virtual/digital health focus CIO, as well as foster consumerism and other initiatives across the eco-system.
Scott Simeone
Vice President, Experience and Digital Transformation
Ochsner Healthcare
Scott joined Ochsner in 2022 with responsibility for continuing to advance Ochsner’s digital and experience efforts, leading Ochsner’s consumer strategy and digital experience design teams, as well as Ochsner’s telemedicine and virtual care center teams and capabilities.
Eric Smith
Chief Digital Officer
Memorial Hermann Health System
Leads the development and deployment of multi-channel, engaging digital experiences for patients as well as an enterprise strategy for the system’s contact centers. Additionally, he and his team empower the system with a comprehensive data and analytics ecosystem. He is a co-sponsor of Memorial Hermann’s Innovation Hub and works closely with the enterprise strategy and corporate development functions. Eric comes from outside of healthcare, having spent a good portion of his career in financial services with roles in technology, digital, data and analytics, as well as design.
Tressa Springmann
SVP Chief Digital/Information Officer
Lifebridge Health
Chief Information Officer for Lifebridge Health since 2012 also becoming its Chief Digital Officer in 2020. In addition she has responsibility as Senior Vice President over HIM as well as the system’s Call Centers/Digital Care Center in Maryland, the Philippines and Israel
Paul Uhrig
Chief Legal and Digital Health Officer
Bassett Healthcare
Paul has sent 30+ years at the intersection of business, law, policy, and innovation in healthcare. Paul has lead national efforts in healthcare interoperability and the secure, electronic exchange of medical records. Paul currently serves as Chief Legal & Digital Health Officer at Bassett Healthcare Network, responsible for all legal affairs, as well as Bassett’s efforts to bring innovative technologies and solutions to improve the care of the patients in Central New York.
Sara Vaezy
Executive Vice President & Chief Strategy and Digital Officer
Providence Health
Responsible for system strategy and digital innovation for the integrated delivery network (IDN) which includes 52 hospitals and 1,085 clinics and serves over 5 million unique patients. Deep experience in both digital and enterprise strategy development and leads system strategy, the ongoing development and evolution of Providence’s integrated strategic and financial plan and cross-collaboration of the Providence councils as Providence continues to advance toward and design the system of the future.
Chris Wilson
Executive Director, Center for Health Innovation and Transformative Care
University of Kansas Health
Chris leads strategic efforts for boards and senior leaders in enterprise planning, service line planning, digital health and innovation, population health, and rural health. Chris is also Executive Director of the Center for Innovation and Transformative Care at the University of Kansas – a partnership among The University of Kansas Medical Center, The University of Kansas Health System, and the Clinical Departments at the University of Kansas - where he focuses on the intersection of digital technology and the art of medicine including artificial intelligence, digital care delivery, and emerging technology enabled devices.
Clinical and Quality
Camille Bradley MD
Medical Director of Virtual Health Services
Baylor Scott & White Health
Family medicine physician splitting time between my primary care practice and further development and implementation of virtual health strategies and patient-focused product design for Baylor Scott and White
Alex Chiu MD
Russell E. Bridwell, M.D. Endowed Chairman, Professor of the Department of Otolaryngology-Head and Neck Surgery & Founding Scientific Executive Director of the Center for Health Innovation and Transformative Care at the University of Kansas
University of Kansas Health
Dr. Chiu is the Russell E. Bridwell, M.D. Endowed Chairman and Professor of the Department of Otolaryngology Head and Neck Surgery at the University of Kansas. He joined KU in 2016 after serving as the Founding Chair and Professor of the Department of Otolaryngology Head and Neck Surgery at the University of Arizona. In 2022, he initiated the Center for Health Innovation and Transformative Care, aiming to enhance patient engagement and improve quality outcomes through behavioral insights, digital technologies, and transformative care practices
Daniel Derman MD
Senior VP, Chief Innovation Executive
Northwestern Medicine
Dr. Daniel Derman is a 39 year veteran of Northwestern Medicine. He is a practicing Internist and the Chief Innovation Executive at Northwestern Medicine. In addition he has operational responsibility for the International program At NM.
Mike Holmes MD
Chief of Cardiovascular Diseases
Bassett Healthcare
Chief since May 2022 with BMC Cardiovascular Diseases; while supporting over 30 clinicians and having clinical time with patients in Little Falls and Cooperstown. A current member of the Innovation Committee to bring Bassett’s cutting edge technologies to the employees and patients, while improving care and employee experience.
Susan Huang MD
CEO, Providence Health Network; Chief Medical Officer, Providence South Division (CA)
Providence Health
Responsible for ensuring that clinical considerations inform all strategic decisions. Leads work to enhance physician engagement, foster collaboration across the region among group and affiliated physicians and ministries, offer clinical guidance on patient safety and quality, and provide the physician perspective.
Louis Jeansonne MD
Chief Medical Information Officer
Ochsner Health
Responsible for optimization of electronic medical record system, with experience in physician leadership and change management. Using technology to enhance clinical outcomes, patient experience, and health care worker ease of use.
Shela Kaneshiro RN
Chief Clinical Transformation Officer
MemorialCare
Responsible for senior executive oversight, planning, development, and implementation of clinical transformation strategies across MemorialCare. Collaborate with our chief medical officers and other leaders to implement systemwide clinical initiatives and oversee PI, risk, and patient safety, clinical and reputational data, patient experience/customer excellence, Lean Resources/program, and MemorialCare’s Clinically Integrated Network (C.I.N.)
Mark Lodes MD
Chief Medical Officer for
Population Health and Medical Education
Froedtert Health
Responsible for medical direction of the health system’s ACO and Clinically integrated Network. Faculty with the Kern Institute and co-director of the Medical College of Wisconsin Health System Management and Policy Pathway.
Amit Vashist MD
Senior Vice-President & Chief Clinical Officer
Ballad Health
Responsibilities include focusing on clinical quality and safety, value-based initiatives to improve quality while reducing cost of care, clinical innovation, performance improvement, clinical transformation and oversight of the enterprise-wide clinical delivery of care, and medical staff affairs. Additionally, he provides administrative oversight of the Ballad Health Clinical Council - a leading model of physician partnership for clinical transformation and outcomes improvement. Also serve as Chief Clinical Advisor to Ballad Ventures and Ballad Health Innovation Center.
Consumer and Product
Mandy Bannister
Director of Advisory and Intelligence
University of Kansas Health System
Health care industry leader for 15 years. Experience with health system strategic planning, competitive intelligence and business plan development.
Angie Blair
Vice President, Marketing and Communications
Bassett Healthcare Network
Leads marketing, public relations, internal communications and creative development. Brings more than a decade of experience helping organizations in the healthcare, finance, and not-for-profit sectors tell their brand's story, create exceptional experiences, and drive growth.In her current role,
Marcee Chmait
Executive Director, Business Development & Partnerships
Providence Health
At Providence’s Digital Innovation Group, responsible for developing and leading the commercialization strategy & deployment for the products we incubate.
Brian Deffaa
Chief Marketing Officer
Lifebridge Health
Responsible for all internal and external communications, advertising, web and public relations, Brian’s career has focused in building strong and purpose-based B2C relationships for some the world’s most recognizable brands including Target, Best Buy, Ford and Capital One
Steve Dumas
VP, Corporate Marketing
Novant Health
Steve leads a team of over 50 people across Demand Generation, Brand, Digital Experience, CRM, and Consumer Research. He has worked at Novant Health for nearly three years, previously serving as Director of Front Door Demand Generation and Senior Director of Institute Demand Generation.
Brad Fixler
VP Marketing
UCHealth
Responsible for brand and brand positioning, advertising, consumer marketing and budgeting for the department. With a former background in advertising agencies, he also leads UCHealth’s internal agency on all creative and production.
Anne LaNova
Exec Dir. Digital Consumer Experience
MemorialCare
Oversees the digital strategy and implementation of virtual health services for MemorialCare. Before joining MemorialCare, she worked with a firm focused on operational performance improvement.
Susan Milford
SVP, Marketing and Communications
OSF Healthcare
Leads the organization-wide strategic marketing and communications team with data insights and a digital first marketing approach focused on the consumer healthcare journey. In this way, OSF is the trusted brand for health information and care in the communities served.
Lance Normand
VP, Digital Marketing
Baylor Scott & White Health
Lance brings over 15 years of experience in the retail industry heavily focused in media, ecommerce, and customer strategy, most recently at the Neiman Marcus Group. In his current role at Baylor Scott and White he is building a performance-oriented, data driven marketing organization centered around customer experience.
Lucky Rai
VP, Digital Channel Experience
Memorial Hermann Health System
Responsible for the digital transformation strategy for Memorial Hermann, with a focus on the digital product ecosystem that are designed with a focus on providing personalized and frictionless care for the Houston community.
Vincent Serio
VP Marketing
MemorialCare
Leads a powerful transformation to accelerate growth, fuel differentiation, and maximize marketing impact for MemorialCare. Prior to MemorialCare, led digital marketing at UCHealth resulting in the creation of the #3 health care website and #19 digital marketing program in the industry according to Gartner, positioning UCHealth as a digital leader in the US.
Stephen Strong
Digital Marketing Director
Northwestern Medicine
Stephen brings 30 years of interactive marketing experience to Northwestern Medicine, guiding its digital platforms, social media and digital paid media strategies. He worked at startups during the original Dotcom rush, built FCB Chicago’s interactive advertising services and served as Digital Marketing Director at Alberto Culver, Unilever and Valspar
Chuck Wallington PhD
EVP & Chief Marketing & Communications Officer
Cone Health
Leads the team that develops and implements the marketing and communications strategies that support the Cone Health business strategies. One of 11-member of the Cone Health executive leadership team reporting to the CEO.
Amber Welch
VP, Digital Marketing and Platforms
Ochsner Health
Leads a team of web product and content specialists who are responsible for delivering engaging and personalized online experiences for our consumers. Over 15 years of professional experience in digital strategy, product, content marketing, web management, writing and editing, strong expertise in healthcare UX and technologies.
Technical and Data
Matt Andazola
Manager, Experience and Innovation
UCHealth
Responsible for the experience in all of UCHealth's patient-facing properties: the mobile app, website, patient portal, and associated technology.
Thomas Caldera
Director, Digital Product Development
OSF Healthcare
Leads a team of scrum-first software engineers, UIUX Designers, and product managers, dedicated to creating new solutions for OSF HealthCare and the healthcare industry as a whole. Inform and influence strategic decisions regarding all aspects of OSF’s digital footprint.
Andy Chu
Senior Vice President, Product and Technology Incubation
Providence Health
Responsible for building world-class digital experiences for incubating healthcare SaaS solutions that become commercial offerings for the broader healthcare ecosystem. Over 20 years of cross discipline leadership in product, design, technology, business development and marketing, —within both mature and start-up companies, and has held number of leadership roles including Microsoft to bring customer-centric, innovative, and profitable solutions to market.
Bradley Crotty MD
Chief Digital Officer, Interim President Inception Health
Froedtert Health
Responsible for leading the digital transformation work the health network. Oversees patient-facing informatics work as well as the integration of digital therapeutics into the care stream. In addition to his leadership role in the clinical enterprise, he serves as the chief medical and product officer for Inception Health.
Melanie Dixon
Director, IS Solutions
Ochsner Health
Responsible for the strategic and tactical direction of the Salesforce, ServiceNow, SharePoint, and UiPath platforms. Identifies opportunities that allow her team to design, build, and deliver technology solutions across the Ochsner Health system.
Chris Harper
Chief Information Officer
University of Kansas Health System
Leads transformative initiatives, optimizing healthcare systems with strategic vision and a commitment to innovation. 25+ years of business, healthcare, and technical expertise, spanning system development, governance, change management, BI, analytics, AI/ML. Collaborates across the IT continuum with healthcare providers, payors, and pharma, merging academia with practical clinical insights.
Jason Wright
Vice President of Enterprise Business Platforms & Digital Solutions
Cone Health
Jason is responsible for designing and implementing comprehensive digital transformation strategies, focused on the successful integration of ERP, CRM, Digital Front Door technologies, Robotics & Artificial Intelligence solutions.
Andy Pitts
SVP – Digital & Data Platforms
Baylor Scott and White Health
Leadership of the technology teams that support Baylor Scott & White’s digital strategy. This includes platforms like our MyBSWHealth mobile application & website, as well as our Cloud Data Platform. Over 30 years as a software developer, entrepreneur, and technology leader inside and outside of the healthcare domain.
Danny Sama
VP & Chief Digital Executive
Northwestern Medicine
Danny leads the integrated academic health system’s digital aspirations to enable the NM vision & strategy. His portfolio includes digital capabilities & innovation, enterprise data, and data governance, leveraging the technical disciplines of data engineering, software developing and machine learning to enable value creation from digital solutions for NM patients, clinicians, and employees.
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